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Meta1Google76TikTok0
·Scale Army ▾The read
CPL up $106 — went to losers while 23 assets sat untested.
118 ads · $82.7k · 30d · Meta + YouTubeNext move
fits your winning pattern and has never spent a dollar.
8 winners · best $207 CPL · fits winner pattern 3/3Market
1 Meta ad vs 85 Google search ads — they fight on search; social is open.
Ad Library + Transparency · 3 competitors watchedTell Soul.ai
Where the account stands
May 16 – Jun 15, 2026
sets the window for spend & CPL — verdicts are lifetime
$82.7k
Total spend · 30d
▲ 120% vs prior 30d
$548
Cost per lead · 30d
▲ $106 (+24%) vs prior 30d
Lead-gen account — CPL stands in for ROAS until revenue tracking connects.
54Assets in the library
23Never tested12Inconclusive8Winners11Losers
43% of your library has never been given a chance.
how verdicts work: an asset declares once it reaches $500 spend or 1,000 impressions · the lowest-CPL tier of its objective wins, the rest lose · below the floor it stays inconclusive
What Soul.ai sees
3 signals · ranked by what to act on first · evidence windows noted per signalStrongest signal
Your AI-specialist direct-offer videos drive $212 CPL vs your $497 account average. 4 never-tested assets match this format.
▸ receipts: 6 ads · $9.1k spend · 43 leads · Meta · last 90d
▶founder-clip-mar24.mp4video short▶ai-spec-offer-10s.mp4video micro▶ai-spec-offer-25s-c.mp4video short▶ai-spec-offer-vertical.mp4video micro
Signal 02
Your top 3 YouTube performers have never run on Meta.
▸ receipts: yt-vsl-01 / 02 / 04 · 61% / 58% / 55% view-through
▶yt-vsl-02.mp4$236 CPL▶yt-vsl-01.mp4$255 CPL▶yt-vsl-04.mp4$260 CPL
Signal 03
Recruiting-side CPL rose 72% in 30 days — likely creative fatigue. 6 never-tested recruiting assets could rotate in.
▸ receipts: $278 → $478 CPL · 35 ads in window · 30d vs prior 30d
▶recruiting-testimonial-02.mp4video short▶recruiting-founder-story.mp4video long▶recruiting-ugc-raw-03.mp4video short▶recruiting-offer-vertical.mp4video micro▦recruiting-carousel-apr.pngcarousel▶recruiting-demo-walkthrough.mp4video short
Your creative library — what to run next
priority order · lifetime numbers · CPL = spend ÷ results · click any row to inspectRUN NEXTfounder-clip-mar24.mp4 — fits winner pattern 3/3 · direct offer ▸ ai-specialist ▸ video short · never spent a dollar
| Asset | Status | Spend | Results | CPL | Ran as | |
|---|---|---|---|---|---|---|
| ▶founder-clip-mar24.mp4direct offer · ai-specialist · video short | RUN NEXT | $0 | — | — | never ran | |
| ▶ai-spec-offer-10s.mp4direct offer · ai-specialist · video micro | NEVER TESTED | $0 | — | — | never ran | |
| ▶ai-spec-offer-25s-c.mp4direct offer · ai-specialist · video short | NEVER TESTED | $0 | — | — | never ran | |
| ▶ai-spec-offer-vertical.mp4direct offer · ai-specialist · video micro | NEVER TESTED | $0 | — | — | never ran | |
| ▶recruiting-offer-vertical.mp4direct offer · recruiting · video micro | NEVER TESTED | $0 | — | — | never ran | |
| ▶paidmedia-offer-q2.mp4direct offer · paid-media · video short | NEVER TESTED | $0 | — | — | never ran | |
| ▶ai-spec-demo-longform.mp4product demo · ai-specialist · video long | NEVER TESTED | $0 | — | — | never ran | |
| ▶ai-spec-ugc-batch.mp4ugc · ai-specialist · video short | NEVER TESTED | $0 | — | — | never ran | |
| ▶recruiting-testimonial-02.mp4social proof · recruiting · video short | NEVER TESTED | $0 | — | — | never ran | |
| ▶recruiting-founder-story.mp4founder story · recruiting · video long | NEVER TESTED | $0 | — | — | never ran | |
| ▶recruiting-ugc-raw-03.mp4ugc · recruiting · video short | NEVER TESTED | $0 | — | — | never ran | |
| ▶recruiting-demo-walkthrough.mp4product demo · recruiting · video short | NEVER TESTED | $0 | — | — | never ran |
▶
founder-clip-mar24.mp4RUN NEXT
Never tested — the closest untested match to your winning pattern.
▸ fits winner pattern 3/3 · direct offer ▸ ai-specialist ▸ video short
Pattern fit
3 / 3
Format
video short
Sibling CPL
$207
Declares at
~$500
Ran as
no ads yet — Soul.ai pairs it automatically when it shipssibling: ai-spec-offer-15s.mp4 won at $207 CPL
Where your creative has run — and how Soul.ai matched it
corrections live here, not in onboarding29 auto-matched · 2 need your eyes · 23 never ran anywhere · 90 of your 127 ads were made natively in-platform — no library file to match
▶social-ugc-clip-oct.mp4↔ “social ugc oct reels”Mmeta · ran 06/10 – nowmatch 0.75 — same creative?
▶paidmedia-promo-sep-raw.mp4↔ “paidmedia promo sep reels”Mmeta · ran 06/11 – nowmatch 0.75 — same creative?
▶ai-spec-offer-15s.mp4↔ “ai spec offer 15s reels”Mmeta · ran 03/27 – 04/26match 1.00 · auto
▶ai-spec-offer-30s.mp4↔ “ai spec offer 30s reels”Mmeta · ran 04/06 – 05/11match 1.00 · auto
What competitors run that you don't
1 Meta ad · 85 Google search ads · live from the Meta Ad Library + Google Ads Transparency · directional — longevity ≈ confidence, we can't see their CPLNNear
no social creative · ✓ watching
Meta0Google6TikTok0
AAthyna
no social creative · ✓ watching
Meta0Google3TikTok0
+
Track a competitor
Soul.ai watches the Ad Library & Google daily — no logins needed.
All three signals point one direction —